The Changing Marketplace - Consumers and Internet

Released on = August 2, 2006, 2:36 am

Press Release Author = VibrantStyle Pte Ltd

Industry = Internet & Online

Press Release Summary = How is the internet changing the market place and affecting
consumer behaviour

Press Release Body = The internet is a global network that connects millions of
computers and enables the exchange of information. The recent innovations in
technology have caused a surge in transmission speeds and opens up new forms of
media for exchange over the internet. This has caused economic and social
repercussions in all industries whether they conduct their business online or
offline.

The world is shrinking. The physical and internet connectivity between the countries
and cities has resulted in a shrinking marketplace. Today's customers have also
responded to the change. Now, they "channel surf" with abandon. They routinely avail
themselves of the services of high touch channels, only to buy the product at the
end point of another, cheaper channel. Among us, who hasn't leafed through a catalog
before hitting the malls, or called a travel agent for airfare advice and then
either bought the tickets on-line or purchased them directly from the airline to get
a better price? The common aspects of them all are that they would have used the
internet to gather the information they need somehow or another.

Customers today are getting increasingly mobile with their purchases, as they are no
longer limited by geographic reach and information deprivation. They purchase
products overseas and get them couriered to their doorstep, they compare prices and
search for product reviews before making decisions, they look for customers comments
and take your product apart examining them by the component.

The theory is simple; the customers will not examine what they cannot find.

So while all your potential customers are out there on the internet searching for
their products and services online, are you missing something? How do you get
yourself seen and heard by them on the internet? How do you make your products avail
to them? We can help you make yourself seen and heard. Contact us today to find out
how!


Web Site = http://www.vibrantstyle.com

Contact Details = About VibrantStyle

VibrantStyle Pte Ltd
www.vibrantstyle.com
Tel: +65 6220 5310
Fax: +65 6221 2013
60B Duxton Road
Singapore 089524

Vibrantstyle is a one stop integrated internet-marketing firm, offering full-fledged
creative and web services. We provide customized solutions for your businesses

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